James Purnell, the BBC’s director of radio and education, said he hoped the scheme would help them compete with large technology companies such as Facebook and Amazon as they “reinvent” the BBC for the next generation.
“The idea came from a presentation by another group of young BBC employees who pointed out that in our content-making areas (e.g. TV, Radio) the percentage of senior leaders under 30 is particularly low.
“In 2016/17 it was only 0.1%. Which maybe doesn’t sound unusual until you think that the founders of Google, Amazon, Facebook and Apple were all 30 or under,” he wrote in a blog post.
It comes as figures show the BBC is failing to keep 16 to 34-year-olds interested in its content.